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Such a concept, constructed into knowledgeable identity , placed engineers inside Kultur quite than Zivilisation, and due to this fact made them worthy of higher social standing. This move in turn invited questions concerning the relationship between Technik and culture. While it had been the German engineers that had articulated the broad concept of Technik, it was German social scientists who probed this problem additional. Walter Sombart, for example, in his 1911 paper ‘Technik und Kultur’, argued that the causal relationship was bidirectional. ‘In many ways’, notes Schatzberg, ‘this evaluation is quite much like the critique of technological determinism that emerged amongst American historians of know-how within the 1960s and 1970s’ (p. 112). The broad idea decisively entered the English language when within the early 1900s Thorstein Veblen took and expanded the category of Technik as industrial arts but translated it as ‘technology’. Just as a end result of one thing isn’t 100